1.5 Billion Views – 1 Grammy Nomination

The 2021 Grammy nominations were announced on Tuesday, and rather than the big news being who was nominated, the buzz has been about who was snubbed. High level – sales and popularity don’t count for much.

Tops on the snub list is The Weeknd. His single “Blinding Lights” from After Hours set a new record for most weeks in Billboard’s top 10, 40, and the video below has been viewed nearly 300 million times on YouTube. Nary a Grammy nom for The Weeknd. Maybe it’s all the blood.

K-pop superstars BTS released their first single in English this year, and the video has been watched 650 million times on YouTube. In fact, the video broke the YouTube record for most concurrent viewers when it debuted – over 3 million. The song earned them their first Grammy nomination, in the Best Pop Duo/Group Performance catagory, but nothing more.

Getting a lot of press today for her negative comments on the Grammy process, Halsey has never been nominated for a Grammy for her own music. Her third studio album Manic, released in January of this year, was her best seller out of the blocks. It includes “Without Me”, her top single of all time that has racked up nearly 500 million views.

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